Our services, in plain words

Here is everything we offer, with what you get and what it costs. Every price is fixed, so you can plan with no surprises.

Monthly plans

Our monthly plans keep your business active on Google and social media, month after month. Each plan includes hosting and care for your website. You choose one plan. You can move up at any time, and move down once your 3-month minimum is over.

Starter

£299a month

3-month minimum, then 30 days' notice.

Who it suits

A business that wants to stay active on Google and one social platform without spending hours on it.

What you get each month

  • 2 posts on your Google profile
  • Replies to your Google reviews, up to 15 a month
  • 8 social posts on one platform: proof posts, tips, a look behind the scenes and an offer
  • Tracking of where you show up for 3 local keywords
  • A check of your business listings every 3 months
  • A one-page report in plain English
  • Website hosting and care, with 30 minutes of small edits

Growth

£599a month

3-month minimum, then 30 days' notice.

Who it suits

A business that wants to reach more local people and add new content to its website every month.

What you get each month

  • 4 posts on your Google profile and fresh photos
  • Replies to your Google reviews, up to 30 a month
  • 12 social posts on 2 platforms, plus 2 short video scripts
  • 1 newsletter
  • 1 local page or blog post of 800-1,000 words
  • Tracking of 5 local keywords and a monthly report
  • 5 new business listings every 3 months
  • Website hosting and care, with 60 minutes of edits and a speed check

Premium

£1,099a month

3-month minimum, then 30 days' notice.

Who it suits

A business that wants to be seen in as many local places as possible and has plenty to say.

What you get each month

  • 8 posts on your Google profile and fresh photos
  • Replies to all your Google reviews
  • 16 social posts and 2 carousels on up to 3 platforms, plus 4 short video scripts
  • 2 newsletters
  • 2 local pages or blog posts
  • A set of Facebook and Instagram ad copy
  • Tracking of 10 keywords and your local rivals, with a monthly report
  • 10 new business listings every 3 months and 2 local links a month
  • A 3-email welcome sequence, built once
  • A planning call every 3 months
  • Website hosting and care, with 90 minutes of edits and a speed check

How the month works

By the 25th of each month, we send you a content calendar for the month ahead. You have 2 working days to approve it or ask for changes. If we do not hear back, it goes out as planned. You get one round of changes each month. Early each month, you get your report, which shows where you stand and what we plan next.

Good to know

  • You send us photos of your work, and we fill any gaps with suitable stock photos.
  • Some tools, like MailerLite for newsletters, have their own fees. You pay those.
  • Ads are not part of any plan. They are a separate add-on.
  • We do not guarantee rankings. We do the work and show you the results honestly.

Build your plan

Website build

A new website, with every word written to get people to call or book. We build it so Google can read it and so it works well on phones.

What you get

  • Every word written for you, by us
  • Keyword research for your area
  • A site built on WordPress, fast and easy to use on phones
  • Pages set up so Google can read them clearly
  • A look at the full site before launch, with your approval needed
  • Up to 5 pages. Extra pages are quoted before we start
  • Launch in about 2-3 weeks, once we have your logo, photos and access

How it works

We start with a short chat about your business and your customers. Then we research the words people search for and write your pages around them. Once the words are right, we build the site. You check everything, and it only goes live when you say yes.

Good to know

  • The £850 covers the first build. Changes after launch come out of your plan's edit time or are quoted first.
  • Hosting is your choice. We can hand the site over to you, or host it for you: it is included in Starter, Growth and Premium, or you can choose Website Care for £49 a month.
  • You register and pay for your domain in your name, and we help you set it up. See "Hosting and care" below for what happens if you leave.
Price
£850 upfront

Website copy refresh

Already have a website you like the look of? We can rewrite the words so it brings in more enquiries.

What you get

  • Up to 5 pages rewritten by us
  • Words written to turn visitors into enquiries
  • Local keywords worked in, so Google understands each page
  • Your design kept as it is

How it works

We read your current site and learn about your business and customers. Then we rewrite each page so it is clear and gives people a reason to get in touch. You read the new words and approve them before they go live.

Good to know

  • It works on most websites, including ones we did not build.
  • It is a good first step if you are not ready for a new site.
Price
£350 upfront for up to 5 pages

Moving an existing site

If we did not build your website, we can still host and care for it. First, we move it to us and check it over.

What you get

  • Your site moved to our hosting in London
  • A check of its speed, updates and security
  • A short list of anything that needs fixing

How it works

We copy your site across and test that everything works before we switch it over. Then we check it and tell you plainly what we found. From then on, it is looked after as part of Starter, Growth, Premium or Website Care.

Good to know

  • Fixing any problems we find is not part of the move. We will tell you what it would take.
  • We can move WordPress sites. Sites on Wix, Squarespace or Shopify cannot be moved, so we will talk about a rebuild instead.
Price
£95 upfront

Google profile

Local Visibility Fix

Your Google profile is often the first thing a local customer sees. The Fix gets it complete, clear and ready to be found.

What you get

  • A short video comparing your profile with your top 3 local rivals
  • The right main and extra categories (the main one matters most)
  • A 750-character description, written to win clicks
  • Your services listed, each with a short description
  • Your hours (bank holidays too), service area, logo and cover photo
  • Up to 20 of your own photos added
  • A review kit: a short link, a QR code and 2 message templates (text and email)
  • 4 launch posts on your profile
  • Your name, address and phone checked and fixed on about 10 main UK listings, such as Bing, Apple, Yell and Facebook
  • A snapshot of where you show up on the map for 3 keywords, so we can compare later

How it works

We start by looking at your profile next to your closest rivals. Then we rebuild it, section by section. It is all done within about 7 working days, once we have access to your profile.

Good to know

  • If you start Starter, Growth or Premium within 30 days, the £195 comes off your first month.
  • No Google profile yet? We can create one for an extra £95.
  • Not included: appeals for suspended profiles, changes to your website, fake or paid-for reviews, and ranking guarantees.
Price
£195 upfront, or £290 if we need to create your profile

Profile Care

Want your Google profile looked after, without a full plan? Profile Care keeps it active every month.

What you get each month

  • 2 posts on your Google profile
  • Replies to your Google reviews, up to 15 a month
  • Tracking of where you show up for 3 local keywords
  • A check of your business listings every 3 months
  • A one-page report in plain English

How it works

We post, reply and check your profile each month. Then we send you a short report on how it is doing.

Good to know

  • It is the Google part of Starter, on its own. It does not include social posts or website hosting.
  • If you choose Starter, Growth or Premium, Profile Care is already included.
  • 3-month minimum, then 30 days' notice.
Price
£99 a month

Content and social

This is where good writing shows most. We write posts and emails that sound like you and give people a reason to get in touch. Content comes with Starter, Growth and Premium.

What you get (the amount depends on your plan)

  • Proof posts: a finished job, a before and after, or a review, with a short caption
  • Tip posts: one useful tip, or a customer question answered
  • Behind the scenes posts: your team, your premises or your local area
  • Offer posts: a service, a seasonal deal or a push to book
  • Carousels (Premium): a 5-8 slide guide or checklist
  • Short video scripts (Growth and Premium): a hook, a shot list, on-screen text and a caption
  • Newsletters (Growth and Premium): 250-400 words with one clear next step
  • Local pages or blog posts (Growth and Premium): 800-1,000 words, aimed at people searching for your service in your area

How it works

You get your calendar by the 25th of each month and have 2 working days to approve it. You get one round of changes each month. For video, you film the clip using our script, and we post it as it is.

Good to know

  • We do not reply to DMs or comments for you.
  • We do not film or edit videos.
  • We do not boost posts. That sits under ads.
  • Platform fees, like your email tool, are paid by you.
  • Included in Starter (£299 a month), Growth (£599 a month) and Premium (£1,099 a month).
Price
Included in Starter, Growth and Premium

Ads

Ads can bring in enquiries fast when the words are right. We run ads on Meta (Facebook and Instagram) and Google Search, as an add-on to a Starter, Growth or Premium plan.

Ads Essentials

What you get

  • One platform: Meta or Google Search
  • 3 new ad versions a month
  • A check every week
  • Covers up to £1,000 a month of ad spend. Above that, you move to Ads Plus
Price
£249 a month (£199 a month on Premium), plus £195 setup

Ads Plus

What you get

  • Two platforms: Meta and Google Search
  • 6 new ad versions a month
  • Checks twice a week
  • Covers up to £3,000 a month of ad spend, then 15% of any spend above that
Price
£449 a month, plus £390 setup (£195 per platform)

What setup includes

  • Your ad account, set up in your name
  • Tracking, so we can see which ads bring enquiries (the Meta pixel, and Google conversion and call tracking)
  • Your first campaign and first set of ads

How it works

At the start, we agree a target cost for each enquiry. The first month is a learning month, while the ads find the right people. If we miss the target two months in a row, we review it with you and change or pause the ads.

Which platform suits you?

Google Search suits urgent needs, when people search because something has gone wrong. Think plumbers, locksmiths and heating engineers, or accountants at tax time. Meta suits businesses people choose by eye or on impulse, such as restaurants, salons, barbers, gyms and home improvement.

Good to know

  • You pay your ad spend straight to Meta or Google, on your own card. We never touch it or add a markup.
  • Suggested lowest ad spend: £300 a month on Meta, £450 a month on Google.
  • Ads have a 3-month minimum, then 30 days' notice.
  • Not included: ad spend, video shoots or editing, and new landing pages. New landing pages are quoted separately.
  • We do not guarantee results. We do promise to watch your ads closely and tell you honestly how they are doing.

Hosting and care

A website needs looking after, like a van or a kitchen. We keep yours safe, up to date and online. Hosting and care is included in Starter, Growth and Premium.

What you get

  • Hosting in London, with a security certificate (SSL)
  • Daily backups, kept for 14 days
  • Monthly updates, tested safely before they go live
  • Alerts if your site goes down, so we can act fast
  • A firewall and regular malware scans
  • Small edits, like text, photos or prices: 30 minutes a month on Starter and Website Care, 60 on Growth, 90 on Premium
  • A monthly speed check on Growth and Premium

How it works

If your site goes down and you tell us by 5pm, we fix it the same day. Otherwise, we fix it the next morning. Edits are done within 3 working days.

Good to know

  • You always own your domain. You pay for it and its renewals, and we help you set it up.
  • If you leave, we hand you a full copy of your site. To keep editing it the same way, you need your own Elementor Pro licence. That is the page builder we use.
  • Not included: new pages or features, redesigns, domain renewals, email hosting, and paid plugins beyond the ones we supply.
  • No host can promise a site is online 100% of the time, and we do not either.
  • If we did not build your site, we move it to our hosting first. That is a one-off £95, for WordPress sites.
  • Unused edit time does not carry over to the next month.
  • For a site without a plan, Website Care is £49 a month, with a 3-month minimum, then 30 days' notice.
Price
Included in Starter, Growth and Premium, or £49 a month on its own

Extras

Welcome email sequence

Three emails that greet new subscribers and gently lead them to book or buy.

What you get

  • Email 1 welcomes them and tells your story
  • Email 2 shares proof, like a review or a finished job
  • Email 3 makes an offer
  • Written and set up for you, then it sends by itself

Good to know

  • It is already included in Premium.
  • Your email tool fee, such as MailerLite, is paid by you.
Price
£195 upfront

Advertorial

One story-style article that reads like a news piece and leads readers to get in touch.

What you get

  • One article of 500-800 words
  • Written as a story, not a hard sell
  • Made for a local magazine, a community site or a page linked from an ad
Price
£175 upfront for each article

Build your plan and see your total

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