Questions and answers
Here are straight answers to the questions people ask us most. If yours is not here, ask us on a free call.
Getting started
What happens on the free call?
It is a relaxed 30-minute chat. We look at the services you picked and talk about your business and goals. We tell you honestly what we think will help. There is no pressure to buy anything.
Do I pay when I pick services on the prices section?
No. Picking services there is not a payment. It shows us what you are interested in, so we can prepare for the call. We go through everything together and confirm it before any work starts.
What happens after the call?
We send you a written proposal. It lists the services, the prices and the terms. Nothing starts until you have read it and said yes.
What do you need from me?
We need your logo and photos of your work, your team or your premises. We also need access to your Google profile, website and social pages if you have them. For monthly plans, you approve a content calendar each month within 2 working days.
Where are you based?
We are an online agency and we work with businesses across London. Most of our work happens by email and video call, so we can help wherever you are in the city.
Prices and contracts
Are your prices fixed?
Yes. Every price is shown on our site. You can pick what you need and see your total before you talk to us. If you need something outside our set services, we quote it first.
Is there a contract, and can I cancel?
Upfront work, like a website build, is paid once. Monthly plans have a 3-month minimum. After that, you can stop at any time with 30 days' notice. We explain all of this in your proposal before you sign anything.
How does the £195 Fix credit work?
If you buy the Local Visibility Fix and then start Starter, Growth or Premium within 30 days, we take the £195 off your first month. So the Fix costs you nothing extra if you go on to one of those plans. The credit does not apply to Profile Care or Website Care.
Can I change plans later?
Yes. You can move up to a bigger plan at any time. You can move down to a smaller plan once your 3-month minimum is over. Just tell us, and we will agree when the change starts.
Websites
How long does a website take?
Most sites are ready 2-3 weeks after we have your logo, photos and access. We write the words first and then build the site. You see everything and approve it before it goes live. Nothing is published without your okay.
What does the £850 cover?
It covers your first website build, up to 5 pages: the words, the keyword research and the build on WordPress. Extra pages are quoted before we start. Changes after launch come out of your plan's edit time or are quoted first. If you want us to host it, that is part of Starter, Growth, Premium or Website Care. If not, we hand it over to you.
What if I already have a website?
That is fine. We can rewrite up to 5 pages for £350 and keep your design. If we did not build your site and it runs on WordPress, we can move it to our hosting and check it over for £95. On the call, we will tell you honestly what it needs.
Who owns my website and domain?
You always own your domain. If you ever leave, we hand you a full copy of your site. To keep editing it the same way, you would need your own Elementor Pro licence. That is the page builder we use.
What happens if my site goes down?
If you tell us by 5pm, we fix it the same day. Otherwise, we fix it the next morning. We also watch your site, so we often know before you do. Small edits are done within 3 working days.
Google and local SEO
Do you guarantee I will rank first on Google?
No, and you should be careful of anyone who does. Google decides who ranks, and it changes how it does that often. What we can promise is the work. We do the things Google looks for, and we show you where you stand each month.
What is a Google Business Profile, and why does it matter?
It is your listing on Google Maps and in local search results. It shows your hours, photos, reviews and phone number. For many local searches, it is the first thing people see, so it needs to be complete and up to date.
I do not have a Google profile yet. Can you help?
Yes. We can create one for you for an extra £95, as part of the Local Visibility Fix. Then we build it out fully, just like a profile that already exists.
Can you get rid of bad reviews or write reviews for me?
No. We never write fake reviews or pay for reviews. We do give you a simple kit to ask happy customers for honest reviews. We also reply to your reviews on a monthly plan, including the tricky ones.
Content and ads
Who writes the posts, and will they sound like me?
We write everything for you. Before we start, we learn how you talk to your customers. You approve each month's calendar, and you get one round of changes, so it always sounds right.
Do you reply to my messages and comments?
No. We write and post your content, but replying to DMs and comments stays with you. You know your customers best, and they want to hear from you.
Do you film videos?
No. On Growth and Premium, we write short video scripts with a hook, shot list and caption. You film the clip on your phone, and we post it as it is. We do not edit video.
Is ad spend included in the ads prices?
No. You pay your ad spend straight to Meta or Google, on your own card, in accounts in your name. Our prices cover setting up and running the ads. We never add a markup to your ad spend.
How much should I spend on ads?
We suggest at least £300 a month on Meta or £450 a month on Google. Less than that, and the ads rarely get enough data to learn. We agree a target cost per enquiry with you at the start.
What if the ads do not work?
The first month is a learning month. After that, if we miss the agreed target cost per enquiry two months in a row, we review it with you. Then we change the ads or pause them.
Ownership and leaving
How do I stop working with you?
Monthly plans have a 3-month minimum. After that, give us 30 days' notice and we will wrap things up. We hand over your site and make sure you have access to everything that is yours.
Who owns my ad accounts and content?
Your ad accounts are set up in your name, so they stay yours. The posts, pages and emails we write for you are yours to keep and use once they are paid for.
Still have a question?
Book a free 30-minute call and ask us anything. Or email ContactUs@PBACopywriting.com.